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Categoría de la práctica
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Sustainable business management
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Autor de la práctica
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TUI group and COCUS AG
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País / EU / Internacional
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En todo el mundo
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Breve descripción
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It is a blockchain technology to manage travel inventory.
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Descripción larga
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The company’s BedSwap project uses a blockchain-enabled system to maintain records of hotel bed inventories in real-time. That bed inventory can then be offered across markets within seconds, and there is no need for an intermediary such as Expedia to manage the information. The advantages of blockchain in the travel industry:
- A decentralized marketplace equals a democratized market. - A blockchain system is controlled by all involved and cannot be manipulated. - Cost savings and increased efficiencies will be realized since intermediaries are no longer part of the process.
- Blockchain provides an immutable and secure payment and data transfer platform.
- The cost to set up a blockchain system is minor compared to setting up and maintaining a system such as Expedia.
- Blockchain could enable an easy-to-implement loyalty rewards program.
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Tipo (plataforma online/ aplicación móvil)
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Blockchain
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Grupo objetivo
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Profesionales
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Gratis / de pago
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N/A, it´s a technology elaborated by TUI group for their own usage.
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Necesidades de adaptación
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It can be used as a good practice for other hotel industry managers if they think of implementing blockchain technology into their business.
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Página web
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Enlace web
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Contacto
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