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Practice Category/(ies)
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Promotion and conservation of cultural heritage
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Author of the Practice
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Interreg France (Channel) England project
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Country/EU/Worldwide
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France and England
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Short Description
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Vista AR is a European Interreg Project that creates new visitor experiences by adopting advanced digital technologies at partner cultural and heritage sites.
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Long Description
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The purpose of Vista AR is to increase the tourism revenue of cultural and heritage sites, via a rise in visitor numbers. It will bring partners from the fields of tourism, digital and the economy together. In the digital age, cultural and heritage sites wishing to innovate their offer to the public can take advantage of two solutions: virtual reality/augmented reality applications and tools for analysing visitor experiences. These tools are usually either prohibitively expensive or are still under development. Vista AR creates new visitor experiences by adopting advanced digital technologies at partner cultural and heritage sites. These sites face significant economic challenges in today’s climate. VISTA wants to work to develop various tools and make them available to the greatest number of sites via a cloud system.
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Type (online platform/
mobile app)
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Other
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Target Group
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Professionals and Educators
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Free/To be paid for
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Free
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Adaptation Needs
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None
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Website
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Open web
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Contact
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vista-ar@exeter.ac.uk
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