The SMART project aims at supporting organisational capacity building, resilience, and safe experiences for the sustainable tourism industry through the use of digital tools and the promotion of digital skills, interconnectivity, and interoperability. SMART is the response to a real need for more materials that professionals require to adapt to a new labour market through transversal skills and competencies

SMART also aims to raise awareness of the advantages of sustainable tourism for businesses, the community, and the environment. SMART encourages tourism stakeholders to invest in the upskilling/reskilling of staff as well as support businesses and public authorities in the development and promotion of more environmentally sustainable destinations. SMART will support destinations wanting to develop a smarter and more sustainable tourism offer and who want to become more resilient. As a result, SMART will contribute to sustainable post-COVID-19 recovery for tourism professionals and their destinations.